Day job that pays the bills: Senior Experience Designer @ Digital McKinsey.
Current Side-Hustle: Youth Worldwide.
Your spirit animal: Sean Combs’ character in the movie “Get him to the Greek.”
The inspiration for your Side-Hustle: To simply give back and nurture the next Gen.
Your Side-Hustle Eureka! moment: When I travelled to Ghana in 2015 to do some teaching. I knew that I had to more than just sell t shirts with YWW.
The first thing you did to make your Side-Hustle happen: Formed a collective of young up and coming creatives to mentor and push the organisation forward.
Initial pitfalls when you started your Side-Hustle: So many ideas and directions to move in when you have a creative powerhouse around you. It was overwhelming to settle on one specific direction.
The biggest lesson you’ve taken away from starting your Side-Hustle: Pick one lane and do that well for a long time before branching out.
Describe the first moment you thought, “Wow, this has actually turned from a dream into reality!” When creatives all over the world were using our account to do their daily stories on – our series was called #RiseOfTheYouth.
The most rewarding part of your Side-Hustle: The fact that the youngest member of our team now has a scholarship to college based on the work he did with us.
Advice you’d give your past-self starting a Side-Hustle: Don’t sink all your money into a passion be clear from the start how revenue be made.
New developments in your Side-Hustle for us to look out for in the future: More collaborations, more merchandise, more nurturing.
Samuel Mensah: Founder of Youth Worldwide
Find out more about Sam’s Side-Hustle at Nurture Your Side-Hustle on Friday 13th of July at D&AD New Blood Festival. www.dandad.org
Twitter: @YOUTHWORLDWIDE & @SMBStudios