What initially inspired you to start your Side-Hustle? I kind of always knew I would run a label at some point, as I was obsessed with music from quite an early stage. Getting into vinyls and DJ-ing took a firm hold of my life from about the age of 16. This is still is the case now.
Describe to us the very first moment the Eureka idea happened! I came across some Grenadian carnival tunes for the ‘Jab Jab’, which is essentially a horde of people who get together covered in oil, typically crude diesel and cause a bit of a rumpus and jamboree at the Spicemas carnival. The tracks and the vibe instantly hit the spot; they were strange and a bolt from out of the blue that I needed to get out there.
What was the first thing you did to make it happen? Contacted the artists, sorted distribution, came up with ideas for the presentation and name etc. The first release really set the tone for the label whenceforth.
What were the initial huge pitfalls that happened when you started your Side-Hustle? Pressing up too many copies! There’s a calculated gamble you have to take when deciding how much to press, my distribution and I didn’t know what was going to happen with these tracks really as there was no pre-existing market. My 28 year old self would certainly tell the 22 year old self to press less, as experience has certainly shown the first batch to be optimistic.